This week we’re celebrating Canadian small business. Recently in Vancouver we asked entrepreneurs about the role social responsibility plays within their small businesses. Some tips about what they had to say. When people are looking, and they’re trying to select who to accomplish business with, they want to know why you’re doing your company and what your passion is really and where that goes to. In the long term what’s more important than our planet and the air we breathe and the water we drink? We do have the responsibility as your small business to preserve that and pass on that message. I’ve seen plenty of different businesses incorporating social responsibility in plenty of different ways, and therefore demonstrating impact in plenty of different ways.
I believe, you know, the rule may be the more you give the more you get. It’s no more just about products and services. It’s about why are you currently doing what you’re doing? What would you mean? Where are your values? What is the impact you’re looking to produce? We all know that cash flow could be a struggle for any business, and it is a great reason for Canadian entrepreneurs to take the chance to enter the hundred thousand dollar Small Business Challenge each year.
Now, Suzanne Trusdale, Vice President Small Business Solutions at TELUS, will inform us why she’s so passionate about small business, what helped this year’s winner AquaMobile rise above the rest, and the significance of giving back once again to the community. Well, I was your small business owner for ten years and the fact these small business owners have experienced a notion and an interest and they’re willing to put their personal brand, frequently their personal finances behind it, and take their idea and market it. I believe it will take an amazing quantity of grit and confidence to be your small business owner. Only a tremendous, tremendous, owner, Diana. She just got up and informed her story so clearly and so passionately.
She made it very easy for people to see exactly how she was going to spend $100,000, and precisely the payback that she would get from it. If you allow it to be to the most effective five semifinalists, if you feel, in the long run, the best winner, for your small business owner, the kind of coverage you will get through print and digital, with this partnership, you can’t lose. So at TELUS we feel that before we can be successful in operation we should be successful in the communities by which we live, work, and serve. And I absolutely feel that the same is true for your small business customer. And so small businesses that worry about the communities that they’re a part of, that invest back in those communities, which only helps to propel their business even more forward.