CARLY: Starting a small business is very lonely, we’re very lucky to have each other through all this. DANIELLE: The concept behind theSkimm really originated from the role that we played inside our friends lives on a day-to-day basis. CARLY: We were total news geeks and our friends would arrive at both people and they would ask us questions by what happened today, which they weren’t getting answered elsewhere.
In effect, we’d been skimming for them on the side. DANIELLE: This is something that was showing there was emptiness in the market. CARLY: Whenever we first began we were working out of our apartment which was very tiny. DANIELLE: We had each other, dying laptop, probably broken phones, and a bit of savings, and that was it. For the very first year and a half of our company, we were our entire team. DANIELLE: Now that we’re three and a half years in, the forms of things that we’ve done over time have definitely evolved, but some things have stayed the same.
You know, we’re still leading a team, it’s just given that team is more than to two of us. It’s 16 people including the two of us. Growth is just a huge element of our business, for the very first two years it was the thing that we centered on inside our business. User acquisition, accumulating our subscriber list in terms of not merely scale but additionally in quality. That was all hugely crucial that you us and we’ve been really fortunate with the press coverage we’ve gotten.
CARLY: I do believe, we may become happier with actually fundraising on our own. We started networking, really from day one, and we could actually take in a comparatively tiny amount of money from angel investors that we met through our network and through new networks we were attempting to develop. DANIELLE: We got through it with the help of plenty of people who’d used it before with plenty of founders who gave us their time. CARLY: Then we could actually take in a seed round where we raised our first big check which was over a million dollars.
CARLY: Okay guys, what do we got? DANIELLE: Stories, who’s got something? The toughest element of my job is certainly managing and developing the skillset that goes alongside being fully a good manager. Our team is unique simply because they genuinely all get along. CARLY: Many people are passionate by what we’re doing and believes in it, and we have fun. DANIELLE: On Fridays we have our “Sip n’Skimm” as a team, each individual requires a turn bringing in a treat, one of many highlights of my week is always stepping back and watching them talk like friends. EVERYONE: “Cheers!” DANIELLE: I don’t consider us a success yet, I don’t genuinely believe that we ever genuinely believe that we’re anywhere near to the end of the Skimm story or our story as business people and our transition to being managers.
You know, it’s a kind of weird thing that it’s hard to express that you’re happy with yourself. CARLY: I don’t have trouble saying it, I’m happy with myself, I’m happy with us. CARLY: Yes, Yeah, Okay.