With Ugly, what we really love is that we’ve had the opportunity to re-create the “chhssk” (sound of can opening) “cold can moment”, but without any of the sugars and sweeteners present in traditional canned drinks. I’d describe Ugly Drinks to be about affordable, accessible, and exciting healthy options. 100% has to taste amazing. Typical day, starts with Joe and I, normally in a restaurant, certainly one of our favourite ones, where we are aligning, checking in on plans and priorities for the week – making sure everything is on track.
We don’t really discuss IT at Ugly, we’ve the proper devices, our cellphones, our laptops, and then the proper group of tools, with things like Dropbox, that allow us to work on the road, once we want to. So a lot of what we do is approximately being out and about and talking to our customers. It’s everything for Ugly. Dropbox was the very first tool we started using, even before we had email accounts create with Ugly and we feel like we could grow with Dropbox and Dropbox can grow with us. It’s going to permit us to share information whilst the team gets bigger and also as we operate in maybe different countries or throughout the U.K. To grow your small business fast, I believe you’ll need two things.
The very first, would be the right tools and systems set up, to cultivate quickly. We’ve got a group that’s out and about, and on the road, and we must make certain things can occur quickly. The second thing could possibly be described as a little bit of craziness and the capability to continue when it will not be the absolute most sensible thing to do. Yeah, I believe the absolute most exciting moment for me was definitely that very first time I saw a random stranger drinking a can of Ugly in the street. I believe every time you see someone post a photo of Ugly on social media marketing, where we don’t know the person, they may be based anywhere in the U.K., and they’ve written something nice about it, the feeling is amazing, and I don’t think it’ll ever get old. Dropbox Business could be the part of our pocket that brings the whole business together.